Why Soak and Sage is Leaving Washington: A Founder's Story (2026)

The Great Business Exodus: A Tale of Taxes and Incentives

The business landscape in Washington state is undergoing a seismic shift, and it's not just about numbers on a spreadsheet. It's a story of entrepreneurs making tough decisions, of families considering their futures, and of a state grappling with its economic identity.

Leslie Goeres, the visionary behind Soak and Sage, a renowned day spa in Renton, Washington, is at the heart of this narrative. Her decision to expand to Nashville, Tennessee, is not merely a business move; it's a statement about the changing dynamics of entrepreneurship in America.

The Financial Incentives

From a financial standpoint, Nashville offers a compelling case. With a 25% cost reduction compared to Seattle, it's a no-brainer for any business owner. Lower living costs, payroll expenses, and overhead, coupled with a supportive business environment, make Nashville an attractive destination. Tennessee's efficient permitting process, which allows third-party expediters to streamline the process, is a stark contrast to Washington's lengthy seven to eight-month wait.

This is where the narrative takes an interesting turn. It's not just about the bottom line; it's about the message it sends to entrepreneurs. Washington's new 9.9% income tax, on top of existing taxes, creates a hostile business climate. It's a signal that the state may not be the best place to grow a business, especially for smaller enterprises.

The Human Impact

What makes this story particularly poignant is the human element. Goeres, a mother of two, is not just moving her business; she's considering relocating her family. The potential impact on her children's education and future is a powerful reminder that economic decisions have real-life consequences. It's not just about numbers; it's about people's lives and the communities they build.

A Wake-up Call for Washington

The trend of businesses leaving Washington is alarming, with nearly 1 in 4 employers considering a move. This exodus is a wake-up call for the state's policymakers. The narrative of businesses as the 'bad guys' is a simplistic one, as Goeres rightly points out. Small businesses, like Soak and Sage, are the backbone of any economy, providing jobs and supporting local communities.

The irony is that these businesses, which are often the lifeblood of a state, are being pushed away by policies that may be intended for larger corporations. The high sales tax and B&O taxes disproportionately affect small businesses, making them feel like they are being taxed to death.

The Broader Implications

This situation raises important questions about the role of states in fostering entrepreneurship. Are high taxes an inevitable part of doing business, or should states be more proactive in creating a supportive environment? The case of Soak and Sage suggests that a welcoming business climate, with efficient processes and incentives, can be a powerful draw for entrepreneurs.

In my opinion, this is a call to action for states to reevaluate their approach to business. It's about creating an ecosystem that nurtures growth and innovation, not just extracting taxes. The human element, often overlooked in economic discussions, is crucial here. It's about people's livelihoods and their dreams, and policies should reflect that.

As the story of Soak and Sage unfolds, it serves as a reminder that economic decisions are deeply personal and have far-reaching implications. It's a narrative that demands attention and thoughtful consideration, not just from policymakers but from anyone interested in the future of entrepreneurship in America.

Why Soak and Sage is Leaving Washington: A Founder's Story (2026)
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